Faux soap opera grocery store checkout magazine with texts and photographs by and about James Franco. An ego intensive publications masterminded by Jeffrey Deitch, who provides a text to the publication. "SOAP AT MOCA IN DEPTH magazine was conceived and produced by actor and artist James Franco as part of the documentation and presentation of Franco's performance work 'SOAP at MOCA : James Franco on General Hospital.' Blurring the lines between art and popular culture, the magazine plays on the traditional soap opera digest and features everything you'll ever want to know about Franco. The taping at MOCA Pacific Design Center on June 24, 2010, of the special episode of ABC's Emmy Award-winning daytime drama General Hospital was staged on the occasion of the return of character Franco the artist, played by actor and artist James Franco, and celebrates his exhibition at MOCA. A film directed by James Franco, documenting the taping of the special episode and performance work will be screened at MOCA on a date to be confirmed." -- publisher's statement.